JUARA, (JOO-AH-RAH) MEANS A CHAMPION, WINNER (INDONESIAN)
The name embodies our commitment to help women “champion” their natural beauty, but it also signifies the spirit and values that compelled us to create JUARA: To be champions of our own destiny by being true to who we are.
JUARA is where herbal tradition meets botanical science. Inspired by JAMU, the herbal healing tradition of Indonesia, JUARA combines ancient beauty rituals and herbal medicinal practices with the best of modern science to create a luxurious and indulgent problem-solution range of skincare and body care products.
We believe all women are champions inside and that every woman is born a champion and born naturally beautiful– we just need to polish our diamond.
The spirit of JUARA is to be the champions of our own destiny by being true to who we are and doing what we love. As founders, we believe in core values that if practiced, will lead us to success.
Our mission is to provide safe and effective solutions to enhance your skin’s natural beauty. We are committed to offering products that are safe and gentle for even the most sensitive skin to restore and enhance skin’s youthfulness with proven, visible results.
In 2006, Metta Murdaya, Yoshiko Roth, Jill Sung and Tami Chuang, four culturally diverse young women with a follow-your-dream mentality shared a vision to develop an elegant, effective, and socially conscious skincare line combining their Eastern and Western cultures to embody our natural beauty and inner strength as women. Together, they created JUARA, a results-driven line of treatments inspired by Jamu, an Indonesian herbal health tradition, and ancient royal beauty rituals for the confident, empowered woman of today. Wanting to develop a closer relationship to their customers, JUARA entered the world of social selling in 2018 and formed the JUARA Life team with the same great products but an even stronger sense of community.
A WORD FROM THE FOUNDERS
“With JUARA, we began a journey of discovery, entrepreneurship and creativity. We chose the name JUARA because it means “winner”, “champion” in Indonesian. The name embodies our commitment to help women “champion” their natural beauty, but it also signifies the spirit and values that compelled us to create JUARA: To be champions of our own destiny by being true to who we are. As a diverse team of multi-cultural, eternally curious people, we believe that every woman is born a champion and born naturally beautiful. Our mission is to help empower her to let her natural beauty and personal confidence shine.
The journey of building our own company from scratch has emboldened us to embrace who we are, live by our values of perseverance, gratitude, honesty and trust and bring out the best in each other, all which we pour with love into every single product we create, as well as to our JUARA Guides in our mission to share JUARA and be the wellness influencers in their community.”
100% VEGETARIAN, DERMATOLOGIST TESTED & BASED ON JAMU
JUARA is an East meets West fusion of centuries old traditional remedies combined with Western science. JUARA is based on the Indonesian JAMU, a centuries old Indonesian ancient herbal medicinal tradition that uses specific, natural ingredients to treat skin and health issues. It is a true lifestyle skincare brand that is inspired by the ancient beauty secrets and herbal traditions of Indonesia. In Indonesia today, even with the prevalence of western medicine, the government still recognizes JAMU as a medicinal practice, with its own set of local FDA rules.
Several hundred years ago, the royalty of Indonesia asked their healers to create treatments not only for medicinal purposes, but also for spa and beauty ritual treatments. Hence the same herbs, fruits and flowers that contained healing properties were used to create luxurious beauty treatments one can still enjoy today.
Featuring high concentrations of powerful and exotic active botanicals, such as turmeric, kombucha, clove, tamarind, candlenut oil, healing teas and red sandalwood, JUARA combines time-honored recipes for skin health and well-being with the best of skin care innovations to deliver treatments of the highest quality. With luscious textures that nourish the skin, captivating scents that delight, and products that deliver results while promoting balance and radiance, JUARA provides a lavish Indonesian spa escape for your skin, body and soul
NATURAL HEALTH & BEAUTY SECRETS
Since as far back as 800 AD, Indonesian healers have held a secret to maintaining youthful health and beauty. By using the herbs and botanicals of the tropical Indonesian forests, these healers created recipes that kept skin healthy, prevented illness and detoxified for overall skin health and well being, treating ailments ranging from stomach aches to skin conditions to general daily health maintenance.
Largely held as family secrets passed down for generations, recipes were heavily guarded, and finding the answers through modern research was not easy. Only in the 1940s, with persistence from the government and the medical community did traditional healers finally open their secrets for scientific study. And to the surprise of many, these traditional herbal concoctions were often found to be more effective than their western counterparts. Ingredients commonly used for skin and beauty range from skin-softening milk and rose petals, to spicy aromatics such as ginger and turmeric, applied onto the face and body to nourish and detoxify the skin.
To this day, a high value is placed in Indonesia on soothing rituals and the process of caring for your skin, as beauty is believed to not only come from the outside but also from a peaceful and balanced mind. Most beauty rituals are relaxing, multi-step events lasting several hours, with traditional concoctions applied onto the face and body one after the other, each with its own targeted purpose and result. Treatment begins with a relaxing massage and then is followed by a choice of body scrubs, body wraps, masks, and a fresh yogurt rub. It concludes with a warm milk or fresh flower bath, utilizing special ingredients to improve skin condition and tone.
DERMATOLOGIST TESTED. VEGETARIAN SKINCARE. FREE OF PARABENS, SULFATES, PHTHALATES, MINERAL OIL, ARTIFICIAL COLORANTS AND HARSH INGREDIENTS. NO ANIMAL TESTING – CERTIFIED CRUELTY FREE.
JUARA products use the highest quality, rigorously selected raw materials that are then custom formulated to restore and enhance the skin’s natural balance with visible results. Formulated to be gentle to treat even the most sensitive skin, JUARA products do not contain harsh ingredients, artificial colorants, or animal by-products. We focus on using time-honored active botanicals, which are also tested to be safe and effective. With a balanced ph, all our products are dermatologist tested.
NO ANIMAL TESTING – CERTIFIED CRUELTY FREE
JUARA is certified by PETA (People for the Ethical Treatment of Animals) to be cruelty free. This means that we not only promise that our products are not tested on animals, but we also ensure that none of our ingredient suppliers test on animals.
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